Doyle Chambers Blog - Postcard Marketing Story 5

When Joe was 19, he traveled the world as a street magician. He kept on learning more tricks from fellow magicians. By the time Joe was 21 years old, he was putting on shows on the Las Vegas strip. After getting married and having kids, Joe said, “I settled down in New Jersey and became a door-to-door salesman selling anything I could. I was always looking for a new way to make more money.” Then one day, Joe received a postcard in the mail describing a new kind of business opportunity. Joe jumped in and started learning that business from company leaders. Joe said, “Over a short period of time, I became a very powerful postcard marketer. I recruited hundreds of other postcard mailers to work the business”. Joe’s monthly income was staggering. Joe said, “I wonder what my life would have been like if I had ignored that first postcard I received that day.”

Big Picture Betty and Scorekeeper Steve mailed postcards to build their businesses.

Betty and Steve decided to join a powerful Network Marketing business chosen by a 20-year marketing professional. Both had some experience in the industry, and neither one had made very much money doing it. They were both very excited about using a proven postcard marketing system created by a 20-year marketing professional. They both carefully read the marketing instructions, and ordered their postcards and mailing lists. They were itching to get started mailing postcards. Betty had a few questions. After calling to get a few answers, she quickly sprang into action. Every day, Betty worked to prepare her postcards. She consistently mailed 30 postcards every day. Some days she mailed a few more. Betty understood that the purpose of the postcard was to find people and get them to take a closer look at the business.

Mailing postcards is similar to going fishing.

Betty understood that mailing a few postcards everyday was just like going fishing. If you fish everyday for one full year, then you will catch some big fish. Betty was playing the numbers game -- and she was getting good at it. She fully believed she would get some new sign ups from mailing her postcards. And Yes...very soon, Betty started getting signups. She was very excited. Steve had a lot of questions, which turned into more and more questions. Steve analyzed everything. Steve felt that he needed to understand everything before getting started with the business. Steve had some new marketing ideas - and he didn’t let his inexperience get in the way of dreaming up new marketing suggestions to tell the 20-year marketing pro. Steve just knew he could do things better. Steve even called the MLM company and offered suggestions for improvement.

Trying to accurately calculate postcard responses is a futile game.

Steve finally started mailing postcards after 4 weeks. But Steve wanted to do things in a big way. 30 postcards a day seemed so small and ineffective. Steve decided to mail 5,000 postcard all at one time. Steve completely ignored the precise instructions given by the 20-year marketing pro. Steve said to himself. “I’ll mail 5,000 postcards and wait for the results before mailing any more.” So he did just that. He did the massive work to prepare the 5,000 postcards, then mailed them all at once. After that, Steve sat there...he did no more work. He waited for the results to come in from his 5,000 postcards. His mind was churning like a bull rider. Steve’s best friend was his calculator. He was always calculating - and recalculating. He was a Scorekeeper. Know that the real numbers game is played in the real world with living human beings, not on a calculator. Every day for a full month, he spent time calculating on his calculator for what the response might be. Steve continued to do NO DAILY WORK with his business. Anytime you put yourself on the sideline and do NO DAILY WORK with this business, your mind will start to eat at you. Your positive attitude will begin to decay.

A SIDE NOTE: This is only ONE of the Postcard Money Success Story Reports in a complete series of 20 Reports. To fully understand how mailing postcards can make money for you, I encourage you to read all 20 Reports. These 20 Reports are full of inspiring stories of ordinary men and women who used simple marketing postcards to bring great success to their businesses, and lift up their lives by making more money. Look at the RESOURCES below to download all 20 Postcard Money Success Story Reports...absolutely FREE!

Postcard persistence wins the numbers game.

Betty, was learning more and more about her business. After preparing her 30 postcards a day, Betty spent time reading her company distributor kit. She went online to the company website and read about the product, the compensation plan, the rank achievements, the success stories. Betty was building a big picture vision for herself. She was beginning feel at home with her business. Remember... Steve mailed 5,000 postcards only one time. Then he just sat there with no consistent activity. Steve was getting signups and those new people were starting to mail their postcards. However, Steve was concerned that something was wrong. The response rates and sign up conversion rates did not match what he had projected on his calculator. Steve started emailing and calling the 20-year marketing pro to find out what was wrong. The marketing pro advised Steve to mail 30 postcards a day consistently for one year. Steve became more and more dissatisfied with the slow, but steady growth of his business. Steve wanted it to work faster. Three months had passed since Steve had joined. Steve decided to quit the business. Steve was distracted by an inferior opportunity. He joined that new company and started over again. That inferior MLM company went out of business in 8 months. Steve was devastated. Steve is still searching for his opportunity...to no avail.

Can you see the big postcard marketing vision?

Betty held on to her big picture vision of where her growing business would be after one year. Her attitude was always positive. She kept on working, consistently mailing 30 postcards a day. Some days she mailed a few extra postcards. Betty did not keep track of the number of postcards she mailed out each week. She didn’t care. She was determined to build this business and keep working to find her Diamond People. Betty was getting new signups every week. Betty was amazed at the friendships that she had developed with the wonderful people in her growing organization. Every month, her business grew bigger. And sure enough...Betty’s hard work and great faith was rewarded. After 6 months, Betty was earning about $1,500 per month. After one year, Betty’s income had jumped to over $7,000 per month. In the second year, Betty’s income exploded. Betty had paid the price...and now she was living her dream life and earning lifetime residual income. The 4 lessons of this story are: (1) Follow the Leader. (2) Work your business every day. (3) Don’t be a Scorekeeper. (4) Hold on to a Big Picture Vision of your growing business.

Postcard Marketing Success Story #5

How Joe from Pennsylvania became a top MLM Leader using postcards.

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